B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- online shopping abandonment rate for global consumers (2025)
45% of consumers often abandon online shopping because the experiences offered by major retailers do not meet their expectations.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VML
Primary
Tier A
https://biuroprasowe.vmlyrpoland.com/424919-the-future-shopper-2025-od-vml-wiele-marek-nadal-nie-spe… ↗
Source Article
The Future Shopper 2025 od VML: wiele marek nadal nie spełnia oczekiwań w zakresie customer experience
Original Research
VML
· Original study ↗
Methodology
VML Future Shopper 2025 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 45% online shopping abandonment rate. Source: VML (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-expectations-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-expectations-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- online shopping abandonment rate for global consumers<br><small>Source: VML (2025) · <a href="https://lighthousedata.io/data/cart-abandonment-expectations-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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