B Evidence Grade B Graded under review Safe to Cite Dated

8.76%

8.76% -- cart abandonment email ctr for ecommerce industry (2016-2022)

Name: Cart Abandonment Email CTR Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2016-2022 · Barilliance

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Attribution: Barilliance View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

8.76%

Unit

Percentage

Data Vintage

2016-2022

Entity

ecommerce industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Barilliance Primary Tier A

https://www.barilliance.com/cart-abandonment-rate-statistics/ ↗

Confidence: 65/100 Vintage: 2016-2022 Channel: Deep Crawl

Source Article

Complete List of Cart Abandonment Rate Statistics: 2006-2021

Ecommerce Personalization Blog Ecommerce tips, strategies, and news – all without ever having Complete List of Cart Abandonment Statistics: 2006-2022 The truth is... as an e-Commerce store you lose sales from cart abandonment. This post breaks down not only how to properly measure shopping cart aban…

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-18

forbes.com https://www.forbes.com/

2026-08-18

Original Research

Barilliance · Original study ↗

Methodology

Right around the average since 2016

Methodology documented

Segmentation

IndustryRetail RoleAll marketers Channelemail

Cite this stat

Plain Text

ecommerce industry: 8.76% cart abandonment email ctr. Source: Barilliance (2016-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-email-ctr-2016-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cart-abandonment-email-ctr-2016-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.76%</strong> -- cart abandonment email ctr for ecommerce industry<br><small>Source: Barilliance (2016-2022) · <a href="https://lighthousedata.io/data/cart-abandonment-email-ctr-2016-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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