B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- cart abandonment share for Ecommerce checkout abandonment (2025)
23% of abandoned carts are attributed to overly complicated processes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier A
https://podifai.com/blog/shopify-product-configurator-what-it-is-how-to-choose-one ↗
Source Article
Shopify Product Configurator: Complete Buyer's | Podifai
Shopify Product Configurator: Complete Buyer's Guide (2026)
What a Shopify product configurator does, why it boosts conversions by 94%, and how to pick the best one for your store. Includes feature comparison table.
TL;DR — A step-by-step guide that walks you through the entire process. Follow these…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute checkout research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce checkout abandonment: 23% cart abandonment share. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-complicated-checkout
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-complicated-checkout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- cart abandonment share for Ecommerce checkout abandonment<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/cart-abandonment-complicated-checkout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.