B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- click to purchase rate for Cart abandonment email clickers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailmastery.org
Primary
Tier C
https://emailmastery.org/articles/write-effective-emails/ ↗
Source Article
How To Write Effective Emails, For Every Type of Business - Email Mastery
We’ve talked about how to write effective subject lines and preheaders.
But what about the actual content of your emails?
This is where the rubber meets the road. You’ve got to fulfill subscriber expectations, be consistent with the subject line and preheader, strengthen their trust in your brand (s…
Original Research
emailmastery.org
· Original study ↗
Methodology
Share of shoppers who click a cart abandonment email and subsequently complete a purchase; benchmark cited in Email Mastery guide without attribution to a named study or date.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cart abandonment email clickers: 50% click to purchase rate. Source: emailmastery.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-click-to-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-click-to-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click to purchase rate for Cart abandonment email clickers<br><small>Source: emailmastery.org (2025) · <a href="https://lighthousedata.io/data/cart-abandonment-click-to-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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