B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- cart abandonment rate checkout over 30 seconds for Ecommerce shoppers at checkout (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iconicwp.com
Primary
Tier C
https://iconicwp.com/blog/ecommerce-customer-journey/ ↗
Source Article
How to Significantly Improve Your Ecommerce Customer Journey
Your ecommerce customer journey is more important than you think. Each step your customer takes, from awareness to purchase, has an impact on your store’s sales.
It’s our job, as ecommerce store owners, to make sure each of these stages is as optimized as it can be. Not just for first-time buyers bu…
Original Research
iconicwp.com
· Original study ↗
Methodology
Upper-bound figure ('up to'); applies to checkouts taking more than 30 seconds to complete; original study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce shoppers at checkout: 50% cart abandonment rate checkout over 30 seconds. Source: iconicwp.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-checkout-over-30-seconds-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-checkout-over-30-seconds-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- cart abandonment rate checkout over 30 seconds for Ecommerce shoppers at checkout<br><small>Source: iconicwp.com (2021) · <a href="https://lighthousedata.io/data/cart-abandonment-checkout-over-30-seconds-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.