B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
21%
21% -- cart abandonment rate due to checkout complexity for eCommerce websites (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://bill-su-j54b.squarespace.com/marketing-analytics/boost-ecommerce-conversion-rate ↗
Source Article
3 Most effective ways to boost eCommerce conversion rate
3 Most effective ways to boost eCommerce conversion rate
Getting traffic only matters if you can convert it.
There are so many websites, new ones launched every day but only a few generate revenue because they are able to convert traffic into paying customers.
This is not something easy to achieve, …
Original Research
Baymard Institute
· Original study ↗
Methodology
Cited from Baymard Institute research on checkout abandonment.
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
eCommerce websites: 21% cart abandonment rate due to checkout complexity. Source: Baymard Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-checkout-complexity
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-checkout-complexity" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- cart abandonment rate due to checkout complexity for eCommerce websites<br><small>Source: Baymard Institute (2023) · <a href="https://lighthousedata.io/data/cart-abandonment-checkout-complexity" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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