B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

30%

30% -- personalized campaign roi uplift for Carrefour (2026)

Name: Personalized Campaign ROI Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-17

2026 · Orange Business

Carrefour achieved a 30% higher ROI from personalized campaigns in traditional channels.

Applies specifically to traditional channels

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Attribution: Orange Business View source

Lighthouse Research Team

Last verified: 2026-09-17 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2026

Entity

Carrefour

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Orange Business Primary Tier B

https://www.orange-business.com/no-no/kundehistorier/carrefour ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Carrefour styrker kundelojalitet med datadrevne løsning

Original Research

Orange Business · Original study ↗

Methodology

Self-reported result from Orange Business/Carrefour customer case study: 30% higher ROI from personalized campaigns in traditional channels (vs. non-personalized baseline not specified). No formal methodology disclosed.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Carrefour: 30% personalized campaign roi uplift. Source: Orange Business (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/carrefour-personalized-campaign-roi-uplift

HTML Embed

<blockquote cite="https://lighthousedata.io/data/carrefour-personalized-campaign-roi-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- personalized campaign roi uplift for Carrefour<br><small>Source: Orange Business (2026) · <a href="https://lighthousedata.io/data/carrefour-personalized-campaign-roi-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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