50% -- smartphone share of web traffic for Carphone Warehouse website traffic (2026)

Name: Smartphone Share Of Web Traffic Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Mobile Marketing Association (MMA Global)

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Attribution: Mobile Marketing Association (MMA Global) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2026

Entity

Carphone Warehouse website traffic

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA Global) Primary Tier A

https://mmaglobal.com/casestudies/carphone-warehouse ↗

Confidence: 74/100 Vintage: 2026 Channel: Common Crawl

Source Article

Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

Original Research

Mobile Marketing Association (MMA Global) · Original study ↗

Methodology

Reported as 'up to 50%' around key handset launches (upper bound); share of web traffic from visitors using smartphones.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Carphone Warehouse website traffic: 50% smartphone share of web traffic. Source: Mobile Marketing Association (MMA Global) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/carphone-warehouse-smartphone-web-traffic-share

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<blockquote cite="https://lighthousedata.io/data/carphone-warehouse-smartphone-web-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- smartphone share of web traffic for Carphone Warehouse website traffic<br><small>Source: Mobile Marketing Association (MMA Global) (2026) · <a href="https://lighthousedata.io/data/carphone-warehouse-smartphone-web-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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