90% -- incremental click share for Carphone Warehouse Google mobile search ad clicks (2026)

Name: Incremental Click Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Mobile Marketing Association (MMA Global)

Cite this stat Share How we verify

Attribution: Mobile Marketing Association (MMA Global) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2026

Entity

Carphone Warehouse Google mobile search ad clicks

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA Global) Primary Tier A

https://mmaglobal.com/casestudies/carphone-warehouse ↗

Confidence: 74/100 Vintage: 2026 Channel: Common Crawl

Source Article

Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

Original Research

Mobile Marketing Association (MMA Global) · Original study ↗

Methodology

Share of additional clicks generated by the ad-spend upweight that were incremental (traffic that would not have been generated organically).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Carphone Warehouse Google mobile search ad clicks: 90% incremental click share. Source: Mobile Marketing Association (MMA Global) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/carphone-warehouse-incremental-clicks-90-pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/carphone-warehouse-incremental-clicks-90-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- incremental click share for Carphone Warehouse Google mobile search ad clicks<br><small>Source: Mobile Marketing Association (MMA Global) (2026) · <a href="https://lighthousedata.io/data/carphone-warehouse-incremental-clicks-90-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →