B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- lead growth rate for Carnival Cruise Lines (Google Content Network contextually-targeted campaign) (2010)
Carnival Cruise Lines saw a 36% increase in leads after five weeks of running a contextually-targeted campaign on the Google Content Network.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Agency Blog (case study with Razorfish)
Primary
Tier A
https://agency.googleblog.com/2010/06/carnival-cruise-lines-charts-their.html ↗
Source Article
Carnival Cruise Lines Charts their Course with the Google Content Network
Original Research
Google Agency Blog (case study with Razorfish)
· Original study ↗
Methodology
Measured after five weeks of the Google Content Network campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Carnival Cruise Lines (Google Content Network contextually-targeted campaign): 36% lead growth rate. Source: Google Agency Blog (case study with Razorfish) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/carnival-leads-increase-36-percent
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<blockquote cite="https://lighthousedata.io/data/carnival-leads-increase-36-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- lead growth rate for Carnival Cruise Lines (Google Content Network contextually-targeted campaign)<br><small>Source: Google Agency Blog (case study with Razorfish) (2010) · <a href="https://lighthousedata.io/data/carnival-leads-increase-36-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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