B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36.6%
36.6% -- beer market share for Carlsberg in Russia (2012)
Carlsberg held a 36.6% market share in the Russian beer market as of early 2012.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36.6%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Age
Primary
Tier C
http://www.eucam.info/eucam/home/news.html/1881/1503/russian-beer-marketers-change-gears-in-preparat… ↗
Source Article
Russian Beer marketers change gears in preparation of ban on television
Original Research
Advertising Age
· Original study ↗
Methodology
Cited in Advertising Age article on Russian beer market
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Carlsberg in Russia: 36.6% beer market share. Source: Advertising Age (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/carlsberg-russia-market-share
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<blockquote cite="https://lighthousedata.io/data/carlsberg-russia-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.6%</strong> -- beer market share for Carlsberg in Russia<br><small>Source: Advertising Age (2012) · <a href="https://lighthousedata.io/data/carlsberg-russia-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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