B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- share of cardholders feeling cards in market do not meet their needs for US credit cardholders (2026-03)
31% of US adult credit cardholders feel that credit cards in the market do not meet their needs.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026-03
Entity
Sample Size
800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
55
Freshness
95
Source
Auriemma Group
Primary
Tier A
https://auriemma.group/credit-cards/rewards/where-is-there-opportunity-for-issuers-in-a-k-shaped-cre… ↗
Source Article
Where is there Opportunity for Issuers in a K-Shaped Credit Card Market?
Original Research
Auriemma Group
· Original study ↗
Methodology
Online survey among 800 US adult credit cardholders conducted by an independent field service provider for Auriemma Group; 95% confidence level ±5%.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US credit cardholders: 31% share of cardholders feeling cards in market do not meet their needs. Source: Auriemma Group (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cards-do-not-meet-needs-31
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cards-do-not-meet-needs-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of cardholders feeling cards in market do not meet their needs for US credit cardholders<br><small>Source: Auriemma Group (2026-03) · <a href="https://lighthousedata.io/data/cards-do-not-meet-needs-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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