B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- card activation rate for new credit cardholders (2026)
57% of new cardholders activate their cards at all after receiving them.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flybits
Primary
Tier B
https://www.amplifiloyalty.com/blog/diagnosing-loyalty-program-performance/ ↗
Source Article
How to Improve Loyalty Program Performance
Original Research
Flybits
· Original study ↗
Methodology
Industry research from Flybits, 'Optimizing the Cardholder Lifecycle Part 2: Activation & Early Month on Book (EMOB)'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new credit cardholders: 57% card activation rate. Source: Flybits (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/card-activation-rate-flybits
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<blockquote cite="https://lighthousedata.io/data/card-activation-rate-flybits" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- card activation rate for new credit cardholders<br><small>Source: Flybits (2026) · <a href="https://lighthousedata.io/data/card-activation-rate-flybits" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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