B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- consumer preference percentage for Australian car buyers (2021)

2021  · Commercial Radio Australia

90% of Australian car buyers say broadcast radio should be standard in every vehicle.

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Attribution: Commercial Radio Australia View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Australian car buyers
Geography
Australia
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Commercial Radio Australia Primary Tier A
https://www.commercialradio.com.au/Industry-Resources/Media-Releases?year=2021 ↗
Confidence: 32/100 Vintage: 2021 Channel: Wayback
Source Article
CRA - Media Release
LISTEN NOW SUBSCRIBE Facebook Twitter Instagram Search radioalive.com.au: Find a Station Resources Media Releases Legal Resources HR Resources Awards & Events Mental Health Calendar Advertisers Why Use Radio? Advertise On Radio Audio Unlimited 2022 Case Studies Tools Why use radio? Radio for your bu…
Original Research
Commercial Radio Australia · Original study ↗

Industry-commissioned survey cited in CRA media release

Methodology documented
IndustryAutomotive RegionAustralia RoleAll marketers Channelradio
Plain Text
Australian car buyers: 90% consumer preference percentage. Source: Commercial Radio Australia (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/car-buyers-radio-standard-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/car-buyers-radio-standard-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumer preference percentage for Australian car buyers<br><small>Source: Commercial Radio Australia (2021) · <a href="https://lighthousedata.io/data/car-buyers-radio-standard-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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