B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- consumer preference percentage for high-end home furnishings customers (well-known brands) (2012)
38 percent of high-end home furnishings customers look for home furnishings that are from a well-known brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unity Marketing
Primary
Tier A
http://www.unitymarketingonline.com/cms/Home/Luxury_Press_Releases/08-31-2012_Home_Furnishings_Prepa… ↗
Source Article
Research Topics
Original Research
Unity Marketing
· Original study ↗
Methodology
Unity Marketing survey of affluent luxury consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-end home furnishings customers (well-known brands): 38% consumer preference percentage. Source: Unity Marketing (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affluent-brand-preference-home-furnishings-2012
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<blockquote cite="https://lighthousedata.io/data/affluent-brand-preference-home-furnishings-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- consumer preference percentage for high-end home furnishings customers (well-known brands)<br><small>Source: Unity Marketing (2012) · <a href="https://lighthousedata.io/data/affluent-brand-preference-home-furnishings-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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