B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- viewer retention lift for videos with captions (2025)
Videos with captions retain viewers 31% longer than those without captions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://virvid.ai/blog/viral-hook-psychology-2026-short-videos ↗
Source Article
The Psychology of Viral Hooks in 2026: 7 Triggers To Exploit
The Psychology of Viral Hooks in 2026: 7 Triggers To Exploit
Short-form video hooks are neuroscience in action, with 84.3% of viral videos deploying specific psychological triggers in the first three seconds.
Table of Contents
- Seven psychological triggers that stop the scroll
- Platform performanc…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot psychology research
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
videos with captions: 31% viewer retention lift. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/captions-retention-31-longer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/captions-retention-31-longer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- viewer retention lift for videos with captions<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/captions-retention-31-longer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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