B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- view increase rate for captioned YouTube videos (2026)
A Discovery Digital Networks case study found that captioned YouTube videos got 40% more views.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Discovery Digital Networks
Primary
Tier C
https://kopia.ai/blog/closed-captioning-on-youtube ↗
Source Article
Mastering Closed Captioning on YouTube | Kopia.ai
2026-05-02
Mastering Closed Captioning on YouTube
Closed captioning on YouTube isn't a finishing touch. It's a visibility tool.
A Discovery Digital Networks case study found that captioned YouTube videos got 40% more views, with an average lifetime view increase of 7.32% . That shifts the conversati…
Original Research
Discovery Digital Networks
· Original study ↗
Methodology
Discovery Digital Networks case study, cited by Kopia.ai blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
captioned YouTube videos: 40% view increase rate. Source: Discovery Digital Networks (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/captioned-youtube-videos-40-percent-more-views
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<blockquote cite="https://lighthousedata.io/data/captioned-youtube-videos-40-percent-more-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- view increase rate for captioned YouTube videos<br><small>Source: Discovery Digital Networks (2026) · <a href="https://lighthousedata.io/data/captioned-youtube-videos-40-percent-more-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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