B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- cost per result improvement for Meta Conversions API adopters (2025)
Implementing Meta Conversions API (CAPI) delivered a 13% improvement in cost-per-result.
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Lighthouse Research Team
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Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brainlabs
Primary
Tier B
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Original Research
Brainlabs
· Original study ↗
Methodology
Brainlabs study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Conversions API adopters: 13% cost per result improvement. Source: Brainlabs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/capi-cost-per-result-improvement
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<blockquote cite="https://lighthousedata.io/data/capi-cost-per-result-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- cost per result improvement for Meta Conversions API adopters<br><small>Source: Brainlabs (2025) · <a href="https://lighthousedata.io/data/capi-cost-per-result-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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