B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- share of social free to paid conversions for Canva (2024)
Canva's 'Design Hack' Reels series drives 15% of all free-to-paid conversions originating from social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Canva
Primary
Tier C
https://greenfroglabs.com/blog/corporate-video-ideas ↗
Source Article
86% of businesses use video as a marketing tool in 2025, according to Wyzowl's State of Video Marketing report. Yet most corporate videos look the same: stock footage montage, voiceover listing features, logo at the end. The result is forgettable content that fills a YouTube channel but moves zero b…
Original Research
Canva
· Original study ↗
Methodology
Canva 2024 investor letter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canva: 15% share of social free to paid conversions. Source: Canva (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canva-reels-social-conversions-2024
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<blockquote cite="https://lighthousedata.io/data/canva-reels-social-conversions-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of social free to paid conversions for Canva<br><small>Source: Canva (2024) · <a href="https://lighthousedata.io/data/canva-reels-social-conversions-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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