B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

54%

54% -- share of social winners using altruistic motivations for Cannes Lions social media winners (2022)

Name: Share Of Social Winners Using Altruistic Motivations Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2022 · n=5,000 · Kurio

54% of social media winners at Cannes Lions utilize altruistic motivation factors behind participation.

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Attribution: Kurio View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

54%

Unit

Percentage

Data Vintage

2022

Entity

Cannes Lions social media winners

Sample Size

5,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kurio Primary Tier A

https://kurio.fi/fi/white-papers/ ↗

Confidence: 57/100 Vintage: 2022 Channel: Wayback

Source Article

Kurion tutkimuksia - Kurio

Kurion tutkimuksia RAPORTTI: MAAILMANLUOKAN OPPEJA METAVERSESTÄ MARKKINOINNISSA Metaverse nousi laajasti keskusteluihin Facebookin vaihdettua nimensä Metaan lokakuussa 2021. Kymmenen vuotta sitten alkaneen tutkimushankkeemme tuoreimmassa julkaisussa syvennymme tarkastelemaan mitä se tarkoittaa markk…

Original Research

Kurio · Original study ↗

Methodology

Kurio analysis of over 5,000 Cannes Lions winners over 2012-2022

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Cannes Lions social media winners: 54% share of social winners using altruistic motivations. Source: Kurio (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannes-social-winners-altruistic-motivation

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<blockquote cite="https://lighthousedata.io/data/cannes-social-winners-altruistic-motivation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of social winners using altruistic motivations for Cannes Lions social media winners<br><small>Source: Kurio (2022) · <a href="https://lighthousedata.io/data/cannes-social-winners-altruistic-motivation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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