92% -- share of winning works using social media for Cannes Lions (2023)

Name: Share Of Winning Works Using Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2023 · Kurio

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Attribution: Kurio View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

92%

Unit

Percentage

Data Vintage

2023

Entity

Cannes Lions

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kurio Primary Tier B

https://kurio.fi/fi/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Wayback

Source Article

Kurio, Sosiaalisen median ja sisältömarkkinoinnin asiantuntijatoimisto

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Original Research

Kurio · Original study ↗

Methodology

Kurio raportti Cannes Lions -voittotöiden sosiaalisen median käytöstä

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Cannes Lions: 92% share of winning works using social media. Source: Kurio (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannes-lions-winning-works-social-media-2023

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<blockquote cite="https://lighthousedata.io/data/cannes-lions-winning-works-social-media-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of winning works using social media for Cannes Lions<br><small>Source: Kurio (2023) · <a href="https://lighthousedata.io/data/cannes-lions-winning-works-social-media-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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