B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- share of winners with social media at campaign core for Cannes Lions winning campaigns (2012-2021)
86% of analyzed Cannes Lions winning campaigns from 2012 to 2021 had social media at the core of the campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2012-2021
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kurio
Primary
Tier A
https://kurio.fi/en/white-papers-kurio/ ↗
Source Article
White papers by Kurio - Kurio
White papers by Kurio
WHITE PAPER: WORLD-CLASS LESSONS ON SOCIAL MEDIA MARKETING
We’ve analyzed over 5,000 winners over the past nine years of Cannes Lions festival of creativity in order to find the secret sauce for social media marketing. This report includes both the longterm findings from 2012-2…
Original Research
Kurio
· Original study ↗
Methodology
Analysis of over 5,000 Cannes Lions festival winners over nine years (2012-2021)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cannes Lions winning campaigns: 86% share of winners with social media at campaign core. Source: Kurio (2012-2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannes-lions-winners-social-media-core-2021
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<blockquote cite="https://lighthousedata.io/data/cannes-lions-winners-social-media-core-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of winners with social media at campaign core for Cannes Lions winning campaigns<br><small>Source: Kurio (2012-2021) · <a href="https://lighthousedata.io/data/cannes-lions-winners-social-media-core-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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