B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45,000,000
45,000,000 -- campaign video views for Cannes Lions award-winning campaigns (2025)
Top-performing Cannes Lions award-winning campaigns analyzed by Samy delivered an average of 45 million video views.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Samy
Primary
Tier B
https://ghidotti.com/blog/the-roles-that-build-reputation-7-ways-brands-win-attention-and-trust/ ↗
Source Article
The Roles That Build Reputation: 7 Ways Brands Win Attention and Trust | Ghidotti Communications
In a world where more than 5 billion people are active on social media, brands no longer get to choose whether they’re part of the conversation. The only choice is how you show up.
A recent global analysis of Cannes Lions award-winning campaigns by Samy, World-Class Lessons on Social Media Marketing…
Original Research
Samy
· Original study ↗
Methodology
Average across top-performing Cannes Lions award-winning campaigns analyzed by Samy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cannes Lions award-winning campaigns: 45,000,000 campaign video views. Source: Samy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannes-lions-top-campaigns-video-views
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<blockquote cite="https://lighthousedata.io/data/cannes-lions-top-campaigns-video-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45,000,000</strong> -- campaign video views for Cannes Lions award-winning campaigns<br><small>Source: Samy (2025) · <a href="https://lighthousedata.io/data/cannes-lions-top-campaigns-video-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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