B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- share of social media winners using real people as campaign faces for Cannes Lions social media winning campaigns (2012-2019)
81% of Cannes Lions social media winning campaigns use real people as the faces for the campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2012-2019
Entity
Sample Size
4,500
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kurio
Primary
Tier A
http://kurio.fi/en/white-papers-kurio/ ↗
Source Article
White papers by Kurio - Kurio
White papers by Kurio
WHITE PAPER: WORLD-CLASS LESSONS ON SOCIAL MEDIA MARKETING
We’ve analyzed over 4,500 winners over the past eight years of Cannes Lions festival of creativity in order to find the underlying reasons for successful social media marketing. This report includes both the longterm fi…
Original Research
Kurio
· Original study ↗
Methodology
Analysis of over 4,500 Cannes Lions festival winners over eight years by Kurio
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Cannes Lions social media winning campaigns: 81% share of social media winners using real people as campaign faces. Source: Kurio (2012-2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannes-lions-social-winners-real-people-faces-2019
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<blockquote cite="https://lighthousedata.io/data/cannes-lions-social-winners-real-people-faces-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of social media winners using real people as campaign faces for Cannes Lions social media winning campaigns<br><small>Source: Kurio (2012-2019) · <a href="https://lighthousedata.io/data/cannes-lions-social-winners-real-people-faces-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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