B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6% -- share of social media winners native to tiktok for Cannes Lions 2022 social media winners (2022)

Name: Share Of Social Media Winners Native To Tiktok Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2022 · Kurio and Cannes Lions

Among all social media winners at Cannes Lions 2022, 6% were natively made for TikTok.

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Attribution: Kurio and Cannes Lions View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2022

Entity

Cannes Lions 2022 social media winners

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kurio and Cannes Lions Primary Tier A

https://kurio.fi/fi/uutiset/ ↗

Confidence: 57/100 Vintage: 2022 Channel: Wayback

Source Article

Kurio, Sosiaalisen median asiantuntijatoimisto - Uutiset

Maailman laajimpaan itsenäisten toimistojen verkostoon thenetworkoneen kuuluvat 25 toimistoa kertovat kattavassa raportissa tärkeimmistä sosiaalisen median muutoksista. Markkinoijille merkkittävimpiin sometrendeihin vuonna 2023 kuuluvat niin sosiaaliset haut, mikrovaikuttajien nousu kuin ennakoiva a…

Original Research

Kurio and Cannes Lions · Original study ↗

Methodology

Kurio and Cannes Lions report 'World-Class Lessons on Social Media Marketing'

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Cannes Lions 2022 social media winners: 6% share of social media winners native to tiktok. Source: Kurio and Cannes Lions (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannes-lions-2022-tiktok-native-winners

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<blockquote cite="https://lighthousedata.io/data/cannes-lions-2022-tiktok-native-winners" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of social media winners native to tiktok for Cannes Lions 2022 social media winners<br><small>Source: Kurio and Cannes Lions (2022) · <a href="https://lighthousedata.io/data/cannes-lions-2022-tiktok-native-winners" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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