B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- share of consumers influenced by social media influencers for cannabis consumers (2025)
14% of cannabis consumers are influenced by social media influencers when making purchasing decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightfield Group
Primary
Tier C
https://www.sharpnetsolutions.com/digital-marketing-for-marijuana-dispensaries/ ↗
Source Article
Digital Marketing for Marijuana Dispensaries: From SEO to Geofencing
Digital Marketing for Marijuana Dispensaries
How to Market a Dispensary
Marketing a dispensary requires a strategic approach due to restrictions on traditional advertising methods. The most effective way to reach your target audience is by using a combination of search engine optimization (SEO), con…
Original Research
Brightfield Group
· Original study ↗
Methodology
Brightfield Group study, cited by SharpNet Solutions
Methodology documented
Segmentation
IndustryCannabis
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
cannabis consumers: 14% share of consumers influenced by social media influencers. Source: Brightfield Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannabis-consumers-influenced-by-social-media-influencers
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<blockquote cite="https://lighthousedata.io/data/cannabis-consumers-influenced-by-social-media-influencers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of consumers influenced by social media influencers for cannabis consumers<br><small>Source: Brightfield Group (2025) · <a href="https://lighthousedata.io/data/cannabis-consumers-influenced-by-social-media-influencers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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