B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- share who changed privacy settings after learning about data sharing for Canadians (2019)
43% of Canadians said they changed their privacy settings after learning that social media companies can store and share users' personal info without knowledge or consent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2019
Entity
Geography
CA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Canada's Internet Factbook (CIRA)
Primary
Tier B
https://www.amo-oma.ca/en/canadian-complaints-about-election-advertising/ ↗
Source Article
“I do not know how my email address ended up on their list”
Original Research
Canada's Internet Factbook (CIRA)
· Original study ↗
Methodology
Canada's Internet Factbook 2019, as cited by AMO
Methodology documented
Segmentation
Industrymarketing
RegionCA
RoleAll marketers
Cite this stat
Plain Text
Canadians: 43% share who changed privacy settings after learning about data sharing. Source: Canada's Internet Factbook (CIRA) (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadians-changed-privacy-settings-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canadians-changed-privacy-settings-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share who changed privacy settings after learning about data sharing for Canadians<br><small>Source: Canada's Internet Factbook (CIRA) (2019) · <a href="https://lighthousedata.io/data/canadians-changed-privacy-settings-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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