B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share of ecommerce stores selling via social media for Canadian retailers with ecommerce capabilities (2020)
55% of Canadian retail stores with ecommerce capabilities sell through a social media channel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2020
Entity
Geography
CA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Canada Post
Primary
Tier B
https://dmxmarketing.com/social-commerce-becoming-a-more-popular-choice-for-canadian-businesses-as-g… ↗
Source Article
Social commerce becoming a more popular choice for Canadian businesses as growth continues
- Spurred by the effects of lockdown, social commerce, like the rest of ecommerce, has grown significantly in the last year, with ReportLinker.com projecting the global social commerce market to surpass CA$762 billion by 2027.
- With estimates seeing up to 94% of adult Canadians being active on at l…
Original Research
Canada Post
· Original study ↗
Methodology
Canada Post 2020 Ecommerce Report
Methodology documented
Segmentation
IndustryRetail
RegionCA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Canadian retailers with ecommerce capabilities: 55% share of ecommerce stores selling via social media. Source: Canada Post (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadian-ecommerce-stores-selling-social-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canadian-ecommerce-stores-selling-social-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of ecommerce stores selling via social media for Canadian retailers with ecommerce capabilities<br><small>Source: Canada Post (2020) · <a href="https://lighthousedata.io/data/canadian-ecommerce-stores-selling-social-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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