B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18,000,000
18,000,000 -- opted in mobile advertising ids for Canada mobile audience dataset (Native Touch) (2025)
Native Touch's opted-in Canadian mobile advertising ID (MAID) dataset contains over 18 million IDs.
- Source states 18M+
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
nativetouch.com
Primary
Tier A
https://nativetouch.com/webinar-return-to-bricks-mortar-best-practices-on-reaching-holiday-shoppers-… ↗
Source Article
Insights & News | Native Touch
Latest · Insights
Inside Canada's Largest Opted-In Mobile Data Set
What 18M+ opted-in Canadian MAIDs actually contain, how the data is collected with consent, and why that matters in the Law 25 era.
Explainers, data stories and company news from Canada's independent data-and-creative programmatic pa…
Original Research
nativetouch.com
· Original study ↗
Methodology
Company-published claim about its own consented mobile data set
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canada mobile audience dataset (Native Touch): 18,000,000 opted in mobile advertising ids. Source: nativetouch.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canada-opted-in-maids-18m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canada-opted-in-maids-18m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18,000,000</strong> -- opted in mobile advertising ids for Canada mobile audience dataset (Native Touch)<br><small>Source: nativetouch.com (2025) · <a href="https://lighthousedata.io/data/canada-opted-in-maids-18m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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