B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
85%
85% -- working media budget share for Campbell's (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Campbell's
Primary
Tier B
https://www.fooddive.com/news/campbells-heats-up-digital-focus-amid-marketing-reformulation/829939/ ↗
Source Article
Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the food maker tries to meet modern consumer tastes.
Original Research
Campbell's
· Original study ↗
Segmentation
IndustryFood & Beverage
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Campbell's: 85% working media budget share. Source: Campbell's (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campbells-digital-working-media-budget-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/campbells-digital-working-media-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- working media budget share for Campbell's<br><small>Source: Campbell's (2026) · <a href="https://lighthousedata.io/data/campbells-digital-working-media-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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