B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- share of prospecting campaigns performing worse than pre covid for email prospecting campaigns (H1 2021)
13% of prospecting campaigns performed worse than pre-COVID.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
H1 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sopro
Primary
Tier A
https://foundershub.co.uk/blog/sopro-largest-ever-prospecting-report-reveals-how-to-grow-your-busine… ↗
Source Article
New report reveals how to grow your business with email | Founders Hub - Start Up, Scale Up, Stay Ahead.
Founders Hub parent company Sopro has today launched a must-read report for founders and startups everywhere.
Sopro has launched The State of Prospecting, the most comprehensive report into email prospecting ever, analysing billions of data points from 25 million emails.
With 71% of B2B buyers ratin…
Original Research
Sopro
· Original study ↗
Methodology
Sopro campaign dataset analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email prospecting campaigns: 13% share of prospecting campaigns performing worse than pre covid. Source: Sopro (H1 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaigns-worse-than-precovid-13
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<blockquote cite="https://lighthousedata.io/data/campaigns-worse-than-precovid-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- share of prospecting campaigns performing worse than pre covid for email prospecting campaigns<br><small>Source: Sopro (H1 2021) · <a href="https://lighthousedata.io/data/campaigns-worse-than-precovid-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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