B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- share of automated marketing processes for campaign operations (2022)
Campaign operations account for 40% of all automated processes in marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vertify
Primary
Tier B
https://vertify.com/blog/vertify-report-automation-for-marketing-sales-finance-teams/ ↗
Source Article
Vertify Report: Automations for Marketing, Sales & Finance teams - Vertify
Vertify Report: Automations for Marketing, Sales & Finance teams
A data driven report of Strategy + Insights that span marketing operations, sales operations, and financial operations in mid market companies.
Who builds data automations for sales and marketing teams?
Which workflow automations are c…
Original Research
Vertify
· Original study ↗
Methodology
Vertify report on automation processes in mid-market companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
campaign operations: 40% share of automated marketing processes. Source: Vertify (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaign-operations-share-marketing-automations
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<blockquote cite="https://lighthousedata.io/data/campaign-operations-share-marketing-automations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of automated marketing processes for campaign operations<br><small>Source: Vertify (2022) · <a href="https://lighthousedata.io/data/campaign-operations-share-marketing-automations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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