B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

58%

58% -- share of email revenue from segmented campaigns for email marketers (segmented vs non-segmented campaigns) (2026)

Name: Share Of Email Revenue From Segmented Campaigns Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2026 · Campaign Monitor

Nearly 58% of email marketing revenue is generated by segmented campaigns according to Campaign Monitor research.

Attributed as 'nearly 58%' ('près de 58 %')
Specific year for the Campaign Monitor research is not specified in the text

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Attribution: Campaign Monitor View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

58%

Unit

Percentage

Data Vintage

2026

Entity

email marketers (segmented vs non-segmented campaigns)

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Campaign Monitor Primary Tier C

https://honeyandbees.fr/slow-communication-publicitaire/ ↗

Confidence: 51/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Slow communication : comprendre et appliquer ce concept pub

Bombardés de messages, de notifications et de publicités ciblées, les consommateurs filtrent désormais plus qu’ils ne lisent. Dans ce brouhaha, une approche gagne du terrain chez les marques qui veulent durer : la slow communication. Non pas une communication molle ou paresseuse, mais une communicat…

Original Research

Campaign Monitor · Original study ↗

Methodology

Secondary citation by honeyandbees.fr of Campaign Monitor research; no publication year given for the figure (article published circa 2025-2026, references 2026 as current year). 'près de 58 %' = nearly 58%.

Methodology documented

Segmentation

Industrymarketing RegionEMEA Roleemail marketer Channelemail

Cite this stat

Plain Text

email marketers (segmented vs non-segmented campaigns): 58% share of email revenue from segmented campaigns. Source: Campaign Monitor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaign-monitor-segmented-email-revenue-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/campaign-monitor-segmented-email-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of email revenue from segmented campaigns for email marketers (segmented vs non-segmented campaigns)<br><small>Source: Campaign Monitor (2026) · <a href="https://lighthousedata.io/data/campaign-monitor-segmented-email-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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