B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- immediate competitor call rate for callers to small businesses (2025)
When a business does not answer, 21% of callers immediately call a competitor.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CallRail
Primary
Tier C
https://www.beside.com/blog/beside-phone-ai-receptionist-explained ↗
Source Article
Beside Phone, Explained
Original Research
CallRail
· Original study ↗
Methodology
Cited from CallRail research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
callers to small businesses: 21% immediate competitor call rate. Source: CallRail (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/callers-switch-competitor-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/callers-switch-competitor-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- immediate competitor call rate for callers to small businesses<br><small>Source: CallRail (2025) · <a href="https://lighthousedata.io/data/callers-switch-competitor-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.