B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$324,000,000
$324,000,000 -- acquisition value for AdTheorent (2024)
Cadent agreed to acquire AdTheorent for $324 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$324,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Campaign US
Primary
Tier B
https://learn.uof.digital/student/activity/2115440-u-of-digital-newsletter-april-3-2024-free-edition ↗
Source Article
U of Digital Newsletter: April 3, 2024 (Free Edition)
|
Cadent to acquire AdTheorent for $324 million
Source: Campaign US
April 1st, 2024
Summary: Cadent, an addressable TV advertising company, will buy all outstanding shares of AdTheorent, a digital advertising demand-side platform (DSP), for $3.21 per share. Acquiring a DSP will move Cadent closer to…
Original Research
Campaign US
· Original study ↗
Methodology
M&A deal reported by Campaign US
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AdTheorent: $324,000,000 acquisition value. Source: Campaign US (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cadent-adtheorent-acquisition-324m
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<blockquote cite="https://lighthousedata.io/data/cadent-adtheorent-acquisition-324m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$324,000,000</strong> -- acquisition value for AdTheorent<br><small>Source: Campaign US (2024) · <a href="https://lighthousedata.io/data/cadent-adtheorent-acquisition-324m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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