C Evidence Grade C Use with Hedging Recent

25%

25% -- customer acquisition cost increase for DTC brands (2025)

Name: Customer Acquisition Cost Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2025 · Yotpo

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Attribution: Yotpo View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2025

Entity

DTC brands

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

59/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Yotpo Primary Tier A

https://www.yotpo.com/blog/dtc-brand-comparison/ ↗

Confidence: 72/100 Vintage: 2025 Channel: Deep Crawl

Source Article

2026 DTC Brand Comparison: The Resilience Playbook

Welcome to 2026. The era of cheap customer acquisition and growth-at-all-costs is officially over. If the last decade was defined by venture capital fueling massive burn rates for top-line revenue, this year is defined by a single word: Resilience. We are operating in a landscape shaped by significa…

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web.uri.edu https://web.uri.edu/

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influencermarketinghub.com https://influencermarketinghub.com/

2026-08-15

Original Research

Yotpo · Original study ↗

Methodology

Range midpoint

Methodology documented

Segmentation

IndustryRetail Company SizeSMB Channelmulti-channel

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

DTC brands: 25% customer acquisition cost increase. Source: Yotpo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cac-risen-by-25-40

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cac-risen-by-25-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- customer acquisition cost increase for DTC brands<br><small>Source: Yotpo (2025) · <a href="https://lighthousedata.io/data/cac-risen-by-25-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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