B
Evidence Grade B
Safe to Cite
Dated
$10
$10 -- customer acquisition cost for businesses (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$10
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://ahrefs.com/blog/es/cac-coste-adquisicion-cliente/ ↗
Source Article
Cómo Usar & Reducir el CAC (Coste de Adquisición de Cliente)
Por Michal Pecánek
Autor invitado
Revisado por
July 23, 202111 min de lectura
El coste de adquisición de cliente (CAC o Customer Acquisition Cost en inglés) es la cantidad media de dinero que gastas en adquirir un solo cliente.
Calculas el CAC dividiendo los gastos de adquisición de cliente por el n…
Original Research
Ahrefs
· Original study ↗
Methodology
CAC is calculated by dividing the total marketing and sales spend by the number of new customers acquired.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | $10 | |
| 2026 | $100 | +900.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: $10 customer acquisition cost. Source: Ahrefs (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cac-calculation-formula
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<blockquote cite="https://lighthousedata.io/data/cac-calculation-formula" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$10</strong> -- customer acquisition cost for businesses<br><small>Source: Ahrefs (2021) · <a href="https://lighthousedata.io/data/cac-calculation-formula" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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