B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- share of c level executives using social media in purchase decisions for C-level executives (2023)
84% of C-level executives use social media when making purchase decisions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier C
https://evolvesalesgroup.com/2023/09/26/owners-want-to-know/ ↗
Source Article
Owners Want to Know - Evolve
Here are a few more questions from my recent appeal on LinkedIn. If you have a sales or sales management question, you can send it to me via LinkedIn https://www.linkedin.com/in/digkatedunn/ or send it to me via Email at [email protected] or use the contact form at the bottom of this po…
Original Research
IDC
· Original study ↗
Methodology
Cited from IDC Study 'Social Buying Meets Social Selling: How Trusted Networks Improve the Purchase'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
C-level executives: 84% share of c level executives using social media in purchase decisions. Source: IDC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/c-level-social-media-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/c-level-social-media-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of c level executives using social media in purchase decisions for C-level executives<br><small>Source: IDC (2023) · <a href="https://lighthousedata.io/data/c-level-social-media-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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