B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of traffic in buying mode for Website traffic (2025)
Avinash Kaushik states that only 20 to 40% of website traffic is in buying mode.
- Reported as a range: 20% to 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Avinash Kaushik
Primary
Tier C
https://kirro.io/cro-metrics ↗
Source Article
CRO Metrics: 10 KPIs That Actually Drive Conversions
The CRO metrics that matter most are segmented conversion rate, revenue per visitor, and bounce rate by traffic source. Not the 15 metrics your analytics dashboard shows you by default. Most teams track too many numbers and act on none of them. That’s not measurement. That’s hoarding. Getting the CR…
Original Research
Avinash Kaushik
· Original study ↗
Methodology
Avinash Kaushik estimate; range 20-40%, midpoint used
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 20% | |
| 2026 | 20% | 0% |
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Website traffic: 20% share of traffic in buying mode. Source: Avinash Kaushik (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buying-mode-traffic-share-kaushik
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buying-mode-traffic-share-kaushik" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of traffic in buying mode for Website traffic<br><small>Source: Avinash Kaushik (2025) · <a href="https://lighthousedata.io/data/buying-mode-traffic-share-kaushik" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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