B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- buying groups experiencing conflict for B2B buying groups (2025-05)
74% of B2B buying groups experience unhealthy conflict during the decision process.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025-05
Entity
Sample Size
632
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://www.urbanelement.com/insights/why-b2b-lead-gen-is-failing ↗
Source Article
Why Your B2B Lead Gen is Failing to Drive Revenue | Urban Element
From Lead Gen to Revenue: Closing the Gap Most B2B Strategies Ignore
07/05/2026 | Digital Marketing | 8 minutesMost B2B marketing in construction, engineering and manufacturing doesn’t fail at the top of the funnel. It fails everywhere else. Here’s where the leaks are – and what to do about them.
Ho…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey of 632 B2B buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buying groups: 74% buying groups experiencing conflict. Source: Gartner (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buying-groups-conflict-74
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buying-groups-conflict-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- buying groups experiencing conflict for B2B buying groups<br><small>Source: Gartner (2025-05) · <a href="https://lighthousedata.io/data/buying-groups-conflict-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.