B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- purchase likelihood decline for B2B buying groups (2016)
The likelihood of a B2B purchase drops by as much as 50% as the buying group grows larger.
- Upper bound ('as much as 50%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bgrowth.libsyn.com
Primary
Tier C
http://b2bgrowth.libsyn.com/2016/07 ↗
Source Article
B2B Growth: A Daily Podcast for B2B Marketing Leaders
Original Research
b2bgrowth.libsyn.com
· Original study ↗
Methodology
Upper bound of decline ('as much as 50%') cited in podcast episode description.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buying groups: 50% purchase likelihood decline. Source: b2bgrowth.libsyn.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buying-group-size-purchase-likelihood-drop-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buying-group-size-purchase-likelihood-drop-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- purchase likelihood decline for B2B buying groups<br><small>Source: b2bgrowth.libsyn.com (2016) · <a href="https://lighthousedata.io/data/buying-group-size-purchase-likelihood-drop-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.