B
Evidence Grade B
Graded
under review
Safe to Cite
Current
79%
79% -- share of buyers saying winning vendor content impacted decision for B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aomni.com
Primary
Tier C
https://www.aomni.com/blog/sales-effectiveness-metrics ↗
Source Article
12 Sales Effectiveness Metrics You Need To Measure
Original Research
aomni.com
· Original study ↗
Methodology
Secondary citation; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 79% share of buyers saying winning vendor content impacted decision. Source: aomni.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-winning-vendor-content-impact-79pct
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<blockquote cite="https://lighthousedata.io/data/buyers-winning-vendor-content-impact-79pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of buyers saying winning vendor content impacted decision for B2B buyers<br><small>Source: aomni.com (2026) · <a href="https://lighthousedata.io/data/buyers-winning-vendor-content-impact-79pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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