B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- buyers shortlisting three vendors for B2B buyers (2026)
78% of buyers shortlist only three vendors before speaking to sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Corporate Visions
Primary
Tier C
https://www.apricot-studio.com/blog/messaging-framework-for-b2b-tech-from-features-to-outcomes ↗
Source Article
Messaging framework for B2B tech: from features to outcomes
Original Research
Corporate Visions
· Original study ↗
Methodology
Research cited from Corporate Visions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 78% buyers shortlisting three vendors. Source: Corporate Visions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-shortlist-three-vendors
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-shortlist-three-vendors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- buyers shortlisting three vendors for B2B buyers<br><small>Source: Corporate Visions (2026) · <a href="https://lighthousedata.io/data/buyers-shortlist-three-vendors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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