B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- percentage of buyers using familiarity based shortlist for B2B buyers (2025)
86% of buyers used their shortlist based on familiarity before conducting further research.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cleanfax.com
Primary
Tier C
https://cleanfax.com/crafting-content-for-effective-client-engagement/ ↗
Source Article
Crafting Content for Effective Client Engagement
Crafting Content for Effective Client Engagement
Recent research reveals key insights into buyer behavior: 71% of buyers ultimately choose the vendor that initially topped their evaluation shortlist, 86% used their shortlist based on familiarity before conducting further research, and 50% rely on pe…
Original Research
cleanfax.com
· Original study ↗
Methodology
Cited buyer-behavior research; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 86% percentage of buyers using familiarity based shortlist. Source: cleanfax.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-shortlist-based-on-familiarity-86
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-shortlist-based-on-familiarity-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- percentage of buyers using familiarity based shortlist for B2B buyers<br><small>Source: cleanfax.com (2025) · <a href="https://lighthousedata.io/data/buyers-shortlist-based-on-familiarity-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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