B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
92%
92% -- buyer research behavior for B2B buyers (2026)
92% of buyers begin their research already thinking about at least one vendor.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://frontal.so/blog/best-ai-lead-generation-services/ ↗
Source Article
Best AI Lead Generation Services in 2026 (Top Agencies Reviewed)
This guide compares the best AI lead generation services in 2026 on AI infrastructure, channel coverage, speed to launch, pricing, and proven results, so revenue leaders can shortlist the right partner without a three-month evaluation cycle.
The category has shifted. The best AI lead generation serv…
Original Research
Forrester
· Original study ↗
Methodology
Forrester research reported by Digital Commerce 360, as cited in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 92% buyer research behavior. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-research-start-with-vendor-92pct
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<blockquote cite="https://lighthousedata.io/data/buyers-research-start-with-vendor-92pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- buyer research behavior for B2B buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/buyers-research-start-with-vendor-92pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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