B
Evidence Grade B
Graded
under review
Safe to Cite
Current
58%
58% -- product research start rate for product buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://wsm.webshopmanager.com/p-35867-firearms-gun-store.html ↗
Source Article
Industry Leading Outdoors & Gun Parts Websites
Website Solutions for Firearms Dealers & Gun Stores
BOOST PARTS & ACCESSORY SALES
- 23 Years of Success
- Drive In-Store Gun Sales
- Make-Model Parts Lookup
- Custom Brand Identity
- Advanced Product Search & Filtering
- Classifieds
- Mobile Optimized Design
- Advanced Firearms Features
MFI LLC - Cl…
Original Research
Forrester Research
· Original study ↗
Methodology
Cited by Web Shop Manager as Forrester Research finding; original methodology not stated
Methodology documented
Segmentation
IndustryRetail
Cite this stat
Plain Text
product buyers: 58% product research start rate. Source: Forrester Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-research-manufacturer-website-forrester
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<blockquote cite="https://lighthousedata.io/data/buyers-research-manufacturer-website-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- product research start rate for product buyers<br><small>Source: Forrester Research (2026) · <a href="https://lighthousedata.io/data/buyers-research-manufacturer-website-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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