B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
85%
85% -- share of buyers with established purchase requirements for B2B buyers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
6Sense
Primary
Tier C
https://www.marketeery.com/lead-generation ↗
Source Article
Lead Generation for Microsoft Dynamics Partners | Marketeery
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Original Research
6Sense
· Original study ↗
Methodology
Cited from 6Sense research; methodology not stated on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 85% share of buyers with established purchase requirements. Source: 6Sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-requirements-set-before-contact-6sense
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<blockquote cite="https://lighthousedata.io/data/buyers-requirements-set-before-contact-6sense" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of buyers with established purchase requirements for B2B buyers<br><small>Source: 6Sense (2025) · <a href="https://lighthousedata.io/data/buyers-requirements-set-before-contact-6sense" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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