B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share of buyers relying more on content for purchase decisions for B2B buyers (2022)
55% of surveyed B2B buyers rely more on content to make purchasing decisions than they did the previous year.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen Report
Primary
Tier B
https://arisegtm.com/blog/reasons-b2b-sales-enablement-should-be-a-part-of-your-gtm-strategy ↗
Source Article
Sales Enablement GTM strategy
Original Research
Demand Gen Report
· Original study ↗
Methodology
Demand Gen 2022 Content Preferences Report survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 55% share of buyers relying more on content for purchase decisions. Source: Demand Gen Report (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-rely-more-on-content-55pct
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<blockquote cite="https://lighthousedata.io/data/buyers-rely-more-on-content-55pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of buyers relying more on content for purchase decisions for B2B buyers<br><small>Source: Demand Gen Report (2022) · <a href="https://lighthousedata.io/data/buyers-rely-more-on-content-55pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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