B
Evidence Grade B
Trusted with Context
Dated
50%
50% — read a company’s blog when making purchase decisions for buyers (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
1
Citation Chain
90
Independence
1
Methodology
50
Freshness
40
Sources (2)
Semrush
Primary
Tier A
https://www.semrush.com/blog/content-marketing-statistics/ ↗
Also cited by
2026-03-09
Original Research
HubSpot
· Original study ↗
Segmentation
RegionGlobal
RoleContent Marketer
Channelcontent
Cite this stat
Suggested hedging: Industry data from the source indicates that [claim]
According to research from the source, [claim]
the source research suggests [claim], though independent confirmation is limited
Based on the source's analysis of n=available data respondents, [claim]
Plain Text
buyers: 50% read a company’s blog when making purchase decisions. Source: Semrush (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/buyers-reading-company-blog-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-reading-company-blog-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> — read a company’s blog when making purchase decisions for buyers<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/buyers-reading-company-blog-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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