B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- preferred engagement channel rate for B2B food and nutrition buyers (2026)
30% of B2B food and nutrition buyers prefer suppliers to engage them via webinars and online events.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
280
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smartcore
Primary
Tier A
https://www.smartcore-digital.com/en/resources/Blog-page/mastering-webinars-in-2024-your-ultimate-ma… ↗
Source Article
Mastering Webinars: The Ultimate B2B Marketing Tool | Smartcore
In a crowded food and nutrition market, the brands that win are the ones that effectively educate, engage, and convert with clarity. Webinars do all three. They're not just virtual events but rather high-quality platforms that combine live interaction, expert insight, and measurable outcomes. This i…
Original Research
Smartcore
· Original study ↗
Methodology
Smartcore B2B Food and Nutrition Marketing Report 2026, global survey of 280+ professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B food and nutrition buyers: 30% preferred engagement channel rate. Source: Smartcore (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-prefer-webinar-engagement-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-prefer-webinar-engagement-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- preferred engagement channel rate for B2B food and nutrition buyers<br><small>Source: Smartcore (2026) · <a href="https://lighthousedata.io/data/buyers-prefer-webinar-engagement-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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